Digital Transformation in the Evolving Manufacturing Landscape
The manufacturing industry is far more complex as compared to other sectors. This is due to the involvement of multiple stakeholders, complex buyer journeys, integration of varied technology platforms, and longer sales cycles. These challenges often aggravate with the absence of holistic lead management tools like a CRM. What these companies truly need a cloud-based system that truly unify all the platforms for better sales forecasting and lead management.
CHALLENGES
Manufacturing’s Sales and Customer Management Hurdles
Manufacturers need to address challenges in production management, supply chain visibility, and customer engagement.
Complex Retailer Management
Challenges with storing retailer information based on hierarchy, facing challenges with manual processes for adding stores and mapping details from parent to child.
Tedious Compliance Process
Handling the customer data and their documents like pre-book orders & agreements
Distribution of Pre-Book Orders
Manual distribution process, making it time-consuming and error-prone resulting in delays.
Data Privacy Issues
Uncentralized and unstructured data create challenges in data privacy issues.
SOLUTIONS
Optimize Sales and Drive Growth with Advanced CRM
Enzigma offers CRM solutions that streamline operations, improve customer relationships, and enhance supply chain visibility.
Retailer Hierarchy
Implement a proper hierarchy to store the parent retailer with their child stores, and automate the process of auto-parenting the newly added stores with their parent stores based on business requirements.
Automate Compliance Approval
Leverage automation to reduce manual efforts of store compliance process and implement structured data and file management system.
Distribution Process Automation
Configure and customize CRM to make the distribution process super easy and less time-consuming.
Seamless Data Integration
Leverage CRM’s built-in data security features such as Profiles, Permission Sets and Role-based permissions to create data governance practices.